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Save the dateJuly 11, 20196:30 PM - 9 PM Add to Calendar
Venue Location
Venue Location

IBSS Building (South Campus of XJTLU)

8 Chongwen Road, Dushu Lake Science and Innovation District, SIP
Jiangsu, China

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How to register
How to register

Dear DUSA Members,

The Suzhou Executive Academy (SEA) Spring-Summer Seminars provided by our annual partner: International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) now come to the July Session themed "Desgin Driven Strategy".

The seminars that are composed of 7 sessions (see below) are open to DUSA members. Each member company may send one person free of charge per seminar. If there is more than one attendee, please refer to the flyer below. Events will be based on "first come, first served" principle.

Please note that registration via DUSA is suspended. If you want to take part in the SEA 2019 @ IBSS: Spring-Summer Seminars' Registration Package please either follow the link here or scan the QR code to register.

Please follow the registration steps and then enter the promotional code "DUSA 2019 member".

Below are the themes of the 7 sessions:

  • 28th February: Digital Intelligent Transformation
  • 21st March: Beautiful China
  • 11th April: Challenges of China's Economic Transition
  • 23rd April: Internationalization of China's Capital Market 

             (In cooperation with the Hong Kong Stock Exchange in Shenzhen)

  • 30th May: How to Motivate the Team in the Digital Age
  • 20th June: A Multidisciplinary Perspective on Big Data
  • 11th July: Design Driven Strategy

G54, BS Building, South Campus of

Xi'an Jiaotong Liverpool University, 8 Chongwen Road,

Suzhou Dushu Lake Higher Education Town, SIP, Suzhou

And if you have any questions or queries about any of these events or anything related to them you are welcome to get in touch with Ms. Nicole Yang ( or Mr. Douglas Shearer (

IBSS Business Engagement Team

Tel: 0512-81883262




July Session
July Session

Title: Design Driven Strategy

What comes first: Design or Strategy? In this Suzhou Executive Academy session, three seasoned designers will give their unique view on this everlasting question.

Time: 18:30 - 21:00, July 11, 2019


18:30 – 19:00 Welcome Reception (Refreshment provided)

19:00 – 21:00 Keynote Speech and Discussion

Further Detail
Further Detail
Moderator and Keynote Speakers
Moderator and Keynote Speakers
  • Ewout van der Schaft (Moderator) (Head of Industrial Design at XJTLU)

    Ewout van der Schaft (Moderator)

    Head of Industrial Design at XJTLU

  • Chuyao Peng (Founder/CEO of DeepMag Tech.)

    Chuyao Peng

    Founder/CEO of DeepMag Tech.

  • Du (Echo) Chen (Head of Design at Hut Group)

    Du (Echo) Chen

    Head of Design at Hut Group

  • Dr Martijn ten Bhömer (Lecturer in the Dept. of Industrial Design, Director of the Master’s programme of Industrial Design, & Director of the Digital Manufacturing Laboratory of Industrial Design at XJTLU)

    Dr Martijn ten Bhömer

    Lecturer in the Dept. of Industrial Design, Director of the Master’s programme of Industrial Design, & Director of the Digital Manufacturing Laboratory of Industrial Design at XJTLU

Seminar Flyer
Seminar Flyer
About SEA
About SEA

The Suzhou Executive Academy (SEA) is a unique education platform created by International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) for business leaders in the Yangtze River Delta region. SEA events bring together a community of like-minded business and academic professionals and offer a global insight into a variety of business issues, as well as the unique access to a high-level executive network.

China's multifaceted economy combined with a complex and changeable regulatory environment is a mix of both opportunities and challenges for those who are doing business, working and studying in China. Thus, the SEA's mission is to seek out and to debate the most pressing and relevant business, economic and social issues nationally and internationally. Then, combine all of this with the latest academic points of view (created through in-depth knowledge and research) and the practical know-how of key individuals from public and leading private organisations.

The SEA is organized in regular evening seminars – one every three to four weeks from 6pm to 8:30pm - during which a topic is presented and debated among the participants in a friendly academic environment which allows managers and entrepreneurs to meet peers representing different industries in an open platform created to debate and discuss together common points of interest.

The SEA aims to become the focal point of the business community of Suzhou and the Yangtze River Delta region!

DUSA Annual Partner
DUSA Annual Partner