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Dear DUSA Members,

The Suzhou Executive Academy (SEA) Spring-Summer Seminars provided by our annual partner: International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) now come to the June Session themed "A Multidisciplinary Perspective on Big Data".

The seminars that are composed of 7 sessions (see below) are open to DUSA members. Each member company may send one person free of charge per seminar. If there is more than one attendee, please refer to the flyer below. Events will be based on "first come, first served" principle.

Please note that registration via DUSA is suspended. If you want to take part in the SEA 2019 @ IBSS: Spring-Summer Seminars' Registration Package please either follow the link here or scan the QR code to register.

Please follow the registration steps and then enter the promotional code "DUSA 2019 member".

Below are the themes of the 7 sessions:

  • 28th February: Digital Intelligent Transformation
  • 21st March: Beautiful China
  • 11th April: Challenges of China's Economic Transition
  • 23rd April: Internationalization of China's Capital Market 

             (In cooperation with the Hong Kong Stock Exchange in Shenzhen)

  • 30th May: How to Motivate the Team in the Digital Age
  • 20th June: A Multidisciplinary Perspective on Big Data
  • 11th July: Design Driven Strategy


G54, BS Building, South Campus of

Xi'an Jiaotong Liverpool University, 8 Chongwen Road,

Suzhou Dushu Lake Higher Education Town, SIP, Suzhou

And if you have any questions or queries about any of these events or anything related to them you are welcome to get in touch with Ms. Nicole Yang ( or Mr. Douglas Shearer (

IBSS Business Engagement Team

Tel: 0512-81883262




June Session

Title: A Multidisciplinary Perspective on Big Data

An increasing number of Asian countries have adopted Internet economic conductive to rapid growth and a presence in different business industries. In the age of the Internet of Things, the development of big data technology has brought significant changes in recent years. For instance, in China, consumers are exposed to an expanding, fragmented array of management touch points across digital media and sales channels, little is known the challenges faced by businesses in this regard. Powered by the integration of social media, e-commerce, cloud computing ,and mobile computing, big data technologies provide fundamentally new insights into business's effect on revenue. Therefore, big data analytics is increasingly recognized as an emerging approach for integration between pubic/private sector organisations and as a way to identify new business opportunities in the region. In a world where data volumes are ever growing and the environment of global business is constantly evolving gaining deeper insight into the processes, their stability, and underlying patterns is invaluable. This seminar will provide an overview of this embryonic filed an open discussion of where next awaits. 

Time: 18:30 - 21:00, June 20, 2019


18:30 – 19:00 Welcome Reception (Refreshment provided)

19:00 – 21:00 Keynote Speech and Discussion

Further Detail

Moderator and Speakers

  • Dr.Tristan W. Chong (Moderator) (Deputy Director of the Research Institute of Big Data Analytics and Associate Professor of Marketing and Information Systems at the Xi'an Jiaotong - Liverpool University)

    Dr.Tristan W. Chong (Moderator)

    Deputy Director of the Research Institute of Big Data Analytics and Associate Professor of Marketing and Information Systems at the Xi'an Jiaotong - Liverpool University

    More Information

  • Prof. Heng Zhang (Keynote Speaker) (Assistant Professor at W.P. Carey School of Business, Arizona State University)

    Prof. Heng Zhang (Keynote Speaker)

    Assistant Professor at W.P. Carey School of Business, Arizona State University

    More Information

  • Mr. Qun Ying (Keynote Speaker) (Sr. Program Manager at Microsoft AI Platform Team)

    Mr. Qun Ying (Keynote Speaker)

    Sr. Program Manager at Microsoft AI Platform Team

    More Information

Seminar Flyer

About SEA

The Suzhou Executive Academy (SEA) is a unique education platform created by International Business School Suzhou (IBSS) at Xi'an Jiaotong-Liverpool University (XJTLU) for business leaders in the Yangtze River Delta region. SEA events bring together a community of like-minded business and academic professionals and offer a global insight into a variety of business issues, as well as the unique access to a high-level executive network.

China's multifaceted economy combined with a complex and changeable regulatory environment is a mix of both opportunities and challenges for those who are doing business, working and studying in China. Thus, the SEA's mission is to seek out and to debate the most pressing and relevant business, economic and social issues nationally and internationally. Then, combine all of this with the latest academic points of view (created through in-depth knowledge and research) and the practical know-how of key individuals from public and leading private organisations.

The SEA is organized in regular evening seminars – one every three to four weeks from 6pm to 8:30pm - during which a topic is presented and debated among the participants in a friendly academic environment which allows managers and entrepreneurs to meet peers representing different industries in an open platform created to debate and discuss together common points of interest.

The SEA aims to become the focal point of the business community of Suzhou and the Yangtze River Delta region!


DUSA Annual Partner